To be clear, I love fruit, I love veggies, if you give me 3 minutes and a watermelon, you’ll be shocked and maybe even disgusted at what I can accomplish; I really love my clean eating. But even though I’ve always eaten balanced and fairly healthy, I wasn’t always so clean and I know what treats I like. Jelly Bean season makes me realize that one of the biggest reasons our New Year’s resolutions, and not just or health and wellness ones, tend to fail by spring, is that we don't acknowledge what has made us fail in the past. I’m not going to pretend to know anything about marketing, but December through January we are bombarded with images of sexy, naked, toned, muscular dream bodies. We can’t go a minute without hearing “New Year, New You.” Ah. How nice it would be if just because it was 2015 I stopped loving Jelly Beans and started craving kale. The reason our New Year’s resolutions fail, or taper off, has a lot to do with thinking that we can dismiss the “old us” to become the “new us,” that gyms, diet plans and various businesses have promised us.
I know you can trust me around a full bag of Starburst Jelly beans about as much as you can trust a kidnapper in an unattended nursery. Just because Jelly Beans are not clean, and might not fit into my meal plan that day, it really won't stop me once I've found them and decided I want them. Try explaining that to me when my hand hits the bag, my eyes glaze over and I start eating. Good luck communicating to me over the sound of my chewing. But you might have another issue. You might understand what I am talking about. Maybe its not a food that you can't control yourself around, or maybe you do not like working out, you might not like tracking food, or you might get discouraged the second you stop seeing progress. By March the thrill of starting something new has worn off and now, we fall into our old habits. Some reasons our wellness plans fail are diet and fitness related, but some reasons are personal traits that may carry over in all aspects of our lives. By starting anything with a mindset of being a whole new person, you are discounting not only what makes you unique, but also your strengths and weaknesses. If in the past every April I gain 5 pounds from jelly beans step on the scale, get upset and then give up, it is pattern. If I begin this year acting like the Starburst plant will have a fire and won’t release Jelly Beans, I’m not being realistic. I need to know what is coming up. I need to have a plan that incorporates my strengths as an individual to make sure, this year really is the year I stick with my goals.
*I do not recommend replacing any actual nutrients with Jelly Beans, but if you’re going to I highly suggest Starburst brand, and you can feel free to share with me.
** Also, Jelly Beans are capitalized here to imply Starburst Jelly Beans. I don't care about any other jelly bean.